We, the modern generation or Gen Z have completely bowed heads in front of all the advancements in science and technology which undoubtedly has contributed a lot in transforming our lives by making work easier and increasing performance efficiency.
One such gift of technology is the Email service. Its usage has increased rapidly over the past few decades and it has become a ubiquitous service nowadays. But as we know that “With great powers comes great responsibilities”, the email business also needs to be validated.
What is Email Validation?
Email validation also known as email authentication is a process of collecting various methods and techniques aiming to provide information about the origin point of emails by way of official validation of the domain ownership of agents who transfer messages (MTA) and engage themselves in exchange and modulation of a message.
In simple words, it is concerned with checking if an email address is valid and safe and the message can be safely delivered. In addition, it includes having a check on the reliability of the email domain including Gmail or Yahoo. Nowadays, the majority of email service providers provide email validation services.
The History Of Email Validation
The history of the need for email validation dates back to the early 1980’s when a Simple Mail Transfer Protocol (SMTP) was used which did not provide any verification of email addresses. Owing to the commercialization of the internet, many cyber crimes related to emails started covering the headlines which included phishing, spam, etc.
Therein, the scope of email authentication came into the picture and became the need of the hour. After this period, all the major industrialized countries started adopting email validation practices. USA Email Validation emerged as one of the initial practices on email validation.
Results Of Email Validation Process
The process of email validation can yield one of the following results:-
1. Valid: This states that the email address is valid and reliable and the transfer of message will be successfully executed to the concerned mailbox.
2. Risky: This implies that there are possibilities related to the bouncing back of the message owing to the invalidity or non-existence of the email address.
The Benefits
An individual looks forward for the below mentioned benefits from the email validation process:-
- Increase in the validity of emails
- Improvement in the delivering ability of emails
- Maintenance of a much higher sender score
- Reduction in cost per user
- Increase in efficiency of email program
- Increasing conversion rate
Methods Of Email Validation
1. Writing Feature
A user seeking email validation can install a writing feature on an auto-complete basis which only allows the subscribers to pick out the selective and appropriate email address types (Examples- @gmail, @yahoo, @hotmail, etc.). This helps in bringing down the risk of obtaining inappropriate email addresses with typos.
2. Marketing tool
There are many email marketing tools available over the web which can be referred to validate the email address on a real-time basis.
3. Opt-In Form
This is another good way for email validation wherein a double opt-in form can be installed in the email subscriber option to do the needful.
This is how the whole email validation process works and has continued to protect its users from unauthenticated email addresses and messages.