SEO is essential in making the website rank on top in search results. It is hard running a website like Google and other search engines constantly change the ranking, which means you need to keep up with the SEO developments if you want to outpace the competition. In Hong Kong, businesses hire professionals for the task. The best thing is that you can hire SEO HK either just to boost the rankings initially and take up the task from there or you can allow them to do the SEO of the site as and when needed.

Here are some best tips to help you out:

Increase clicks

Do you specifically want to earn more clicks from Google without ranking higher? You don’t have to rank higher to get more clicks from the rankings that you already have. So, some specific strategies for getting more clicks without increasing the ranking are favicon optimization, breadcrumb optimization, metadata description, number in titles, <title> boilerplate, etc.

Content

Your website should have engaging content. Your content should say everything about what you do, how you do, where you do, most importantly why someone should use your business, etc. For SEO, we can divide the content into three parts, service content, credibility content, and marketing content. Make sure that you optimize your marketing content, including case studies, portfolio entries, and testimonials. For content, you should keep in mind some points such as relaunching top content, increasing internal linking, removing unnecessary links, etc.

Technical SEO

Technical SEO can seem a little daunting but ensure that the research engine can read your content and explore your site. This will be taken care of by the content management system you use, and tools such as deep crawling, screaming frog, etc. that explore your website. The main areas to be considered are crawling, index, speed, mobile, tech, and hierarchy.