Betting on various channels to promote products or services is essential to ensure more and better sales. The consumer is increasingly familiar with technology, no longer limited to a single path to search for products or services. He wants to have many options presented in a practical and agile way.

Therefore, companies must use different communication alternatives to reach the customer and expand their sales and brand reach. That is, it must become multichannel.

Multichannel handles multiple sales and outreach tools at the same time. Entrepreneurs can work in communication media such as social media and e-commerce and create strategies in physical stores to expand the spectrum of customers and consider contemporary diversity.

Types Of Channels

The channels used for the relationship between company and consumer can be traditional or digital. Among the traditional ones are:

• Physical stores – one of the most traditional retail sales channels, need specific marketing strategies to reach the public.
• Franchises – when a company is successful, it repeats sales and distribution strategies in new locations, maintaining its characteristics.
• Telesales – a telephone call center is created to stimulate sales. The target audience is people who do not use more advanced technology, such as the internet.
• Consultant network – offers a personalized and intimate type of sale.
• Business-related digital channels, on the other hand, reach an even broader and geographically distant audience. Are they:
• F-commerce (Facebook Commerce) – the social network is applicable when bringing together a brand’s consumers and measuring their profile and needs.
• E-commerce (Electronic Commerce) – works as a virtual store where products are presented, and sales are made online.
• M-commerce (Mobile Commerce) – are applications for smartphones that serve as an option to learn about and purchase products and services.
• E-marketplace (Shopping Center Online) – this is a channel that brings together products from different companies.

Strategies

To take advantage of all channels, it is necessary to use strategies that contribute to its efficiency. Distribution is one of them, as you must think about fast and efficient delivery service to franchisees, consultants, or customers.

Responding to customers quickly and resolving requests is another essential strategy, even to retain customers. The FAQ (Frequently Asked Questions) can be done through Customer Service (SAC) or digital.

In the case of SEO, it is necessary to have a specialized professional who constantly updates these media, works the relationship on social networks, and understands the needs of the public. The ideal is to create a clear and defined exchange policy for both customers and staff. In this way, it will be possible to satisfy the consumer and contribute to its good reputation.